Luxury Design Collections

A Little Bit About Us

Crans Baldwin & Associates, LLC is a service and sales business. From the representation and support of some of the decorative industries finest design collections to the acceptance of selected consulting engagements, Crans Baldwin & Associates offers a significant depth of knowledge and experience coupled with a profound sense of the importance of personal service.

We provide full sales, service, and support to the manufacturers we represent in Connecticut, Westchester County, and Long Island, NY. We assist design firms offering personalized service and an assortment of home furnishings designs.


Crans Baldwin

Crans Baldwin

Crans Baldwin, principal of Crans Baldwin LLC, has been in the interior furnishings industry his entire career, starting as a department store furniture buyer in Chicago. He has been involved in sales, sales management, international marketing & merchandising, product development, and general management as president of 5 companies. These companies provided: art, textiles, furniture, lighting, wall coverings, and accessories both in the US and around the world.

He has worked extensively in residential design as well as with large hotels, corporations, casinos, department stores, aircraft companies, and cruise ship companies developing interior furnishings specifications. He was the President of the Decorative Fabrics Association and testified extensively before the Consumer Products Safety Commission.  Crans Baldwin & Associates LLC, brings this extensive depth of experience to both the companies he represents, for the designers he works with, and for his selected consulting assignments.

Crans maintains an office in Darien, CT to support the interior design industry. He provides both representation services for luxury interior design brands, as well as consulting services to a selection of companies.


A kind Gent with both pockets – FULL – of wisdom, accepted my invitation to consult (HELP ME!) with my Company. A 34 year-old showroom/manufacturing entity needing his fresh point of view; he arrived fueled with years of diverse industry experience. What’s it like to have someone on the outside care about the inside operation of your company? Very unique, if not bizarre! All along the process – he engaged us to “think along.” Changes have been implemented with great success. My business is running better, we are more profitable, we still have problems to fix, but we have a better handle on the approach. Put it all into just one word – GRATITUDE. I’m just glad he said yes to the invitation. George Nash, Principal of George Cameron Nash Showrooms & Cameron Furniture

Everyone loves working with my good friend Crans Baldwin because he is a genuine connector and leader who takes pride in helping others create better business models for development and growth. His direct “common sense” point of view, combined with his entrepreneurial spirit has helped his employers, his clients, and the industry as a whole. He has one of the best business minds on the supply side of the interior design industry today. From sales and operations management, to installing best practices to building organizations, whether as CEO or consultant, he has seen it all and done it all. He has run the US operations for many top international companies, many of which became critical suppliers to Holly Hunt, Inc. during his tenure. I highly recommend Crans to any company wanting his truly valuable skills and guidance. Holly Hunt, Founder – Holly Hunt, Inc.

Crans Baldwin is one of the premiere leaders in the home furnishings industry. An expert in business, sales and merchandising management for design companies, both global and regional, he is by far one of our industry’s most creative thinkers, turning ideas into action and ultimately into corporate success. I was fortunate to work with Crans for many years and gained tremendous shared knowledge that I carry with me to this day.  Carolyn Reed, Principal – CER Consulting

Crans Baldwin has been a valued professional colleague for two decades. His talents won me as a career long client of the Bergamo, Rubelli and Donghia brands. I was always able to rely on the information he provided and on his commitment for schedules. His innovations in solving problems and creating custom solutions and his follow-through not just to project completion, but long after have always been exemplary. Crans is the high standard of our industry.

He is a man of many talents, great energy and complete integrity. Crans will be an asset to any endeavor. Roger Thomas, Executive VP of Design – Wynn Resorts

Contact Us

We are available to assist you during our normal business hours Monday - Friday from 9AM to 5PM. Eastern Standard Time. Please e-mail, or, or call Crans on his cell phone at 203-536-3386

Crans Baldwin & Associates
903 Post Road Ste# 6
Darien, CT 06820